Google and It's Presence
The more I keep surfing around here and reading articles. And to be quite honest I haven't really been engaged in ever reading articles on line. They seem really beat. But the more I delve into what the other good people are reading the easier the process of reading online becomes. And sooner or later I was going to have to adapt anyway.
But what I'm finding in all of these tech sources and ezines is their propensity to use google and it's features as though it were second nature knowledge.They back up all of their own Information Architecture and Marketing research based on being verified by the number of trackings on google or their position in a google search. It's as though everyone is aspiring to fall in line with whatever google is feeding people. Don't get me wrong I love google. I think It's a wondeful tool. But I don't hink it's a standard by any means. I believe by wrapping yourself around a technology that closely, it can become dangerous and end up letting you down as soon as your capacity for it's usefulness has been filled. ( worst part about that possibility is that you may not know your capacity is actually filled).
It reminds me of people that wanted to develop in ColdFusion and then said, "Oh shit! What happens when Allaire folds or they fail to come up with patches fast enough. We have all of our eggs with a company and not with a technology." I guess the big point I'm making is dependancy. Now beelive me I would much rather depend on private corporations rather than anything government. But I think there needs to be a diverse array of companies with the same presence as google. And the ideal companies would use the same technology but branch off in different directions in order to supply the dynamic economy and user with what they will eventually need. I mean I have no idea what those needs are but we know that as we grow, and especially with the Internet, our propensity to morph and change is exponential. Is one company really cut out to be that bench mark? It's a little scary to know that they have that kind of hold. I love the product and think the company has done a wonderful job of committing themselves to excellence but I had no idea it was this strangling.
