Apathy
Ok so lately I've been noticing the messages that tech companies are sending out via various mediums and they are grotesquely apathetic. They really think people are that afraid of technology. Are we that dumb of a culture? Let's really look at what is being said on these commercials here. This is at least what I find being relayed.
"Hi! I'm a dumb manager. I don't really have any skills other than to mother hen my underlings. I got this job after being with the company in HR or Sales or Marketing for 10 years and they needed a warm body in another sector. Technology terms really scare me, and I'm too FUCKING lazy to really research my job efficiently enough to understand terminology. God forbid I be good at what I do. So here's what I'm saying IBM, Cisco and all you other "ooh I'm so smart" companies out there, 'I'm a lazy moron, who needs monosyllabic terminology drawn out on a Scooby-doo coloring book in red and green crayon in order to understand it, and since I'm your main demographic for sales you better give me a damn happy meal with your sales brochure.'"
I mean you guys have seen these commercials right? There's one commercial that asks,
"What tech word do you hate the most?"
"Oh I hate the word Enterprise. I don't know if I'm renting a car or playing a board game."
Then what in God's name are you doing taking up a job that that terminology is suited for? Are our human capital abilities this low? Is the well that dry that we can now start bitching about terminology in a highly decisive, exacting industry? I'm going to tell you right now that I don't want to see my Doctor or Lawyer complaining because the terminology is too tough to get their hands around.
"Your honor. My guy did a thing. That thing was bad. If you could maybe do something to let the thing slide that would be all right."
or
"Nurse could you hand me those big shiny nose hair clipper looking things. Oh wait not those, the smaller ones. I know' he's hemorrhaging out of his eyes. But I don't want to put any stress on the people around me by using big words or appropriate terminology"
Tech people have tech terminology for a reason. Technolgies and methods in the industry differ. Ideas, infrastructure, goals...etc... These things need different explanations and therefore different terminology. They need decipherable adjectives so that their end result can come about properly.
A data stream is a data stream. A databank is a databank. An enterprise network is an enterprise network.
I'm not saying I don't slightly agree with the stratification of technology getting a little out of hand. A mind can only hold so many propietary acronyms, but the bigger picture stuff should be fundamental. We aren't the Jetsons yet people, and if we want to lead the world and keep our jobs, then I suggest we start learning instead of crying about things being too damn hard.
